The study of rhetoric is as ancient as the papyrus scrolls of lost civilisations. It means, quite simply, “the art of persuasion”. 

​

To master communications at the highest level is to be able to persuade a person or audience of any idea and in any environment. To do this, one must, without any exception, study rhetoric. 

​

Participants of this course will go through various levels of expertise. The first of which is to gain mastery over language. Words are powerful weapons of communication. The right phrase has the ability to evoke an emotion and the eloquent use of metaphors can completely change a listener’s perception. 

​

Participants will also learn the 5 fundamental components of rhetoric as written by Marcus Tullius Cicero. They are: Invention, Arrangement, Style, Memory and Delivery. When these five elements are mastered, one can truly call oneself an adept  professional communicator.